Started by the Late Shree Dinanath Agarwal, who journeyed from Faridkot (Punjab) to Lucknow, began a humble store in the heart of Aminabad, Lucknow, establishing himself in the jewellery community with his keen eye and manufacturing expertise in gold and silver ornaments, the legacy began. Later, the Late Shri Roop Chand Agarwal, known by his name synonyms with safety and purity enlarged the business into merchant’s realm. Passing on this legacy to the Late Shri Gulab Chand Agarwal, who dedicated his life to creating more than just a business – a sanctuary where clients find solace in heritage, trust, and connection. With each transaction, he wove tales of tradition and sincerity, forging lasting bonds within the community. With Mr. Alok Agarwal, the brand’s values continue to shine. With a daring yet humble spirit, he breathes new life into Diamonds, Polki, and Precious Metals, curating designs with exceptional craftsmanship. Embracing direct-to-consumer principles, he integrates manufacturing with retail, ensuring each interaction is steeped in tradition, trust and transparency. Now in its fifth generation, the GC brand thrives, fueled by ancestral motives and the unwavering love of our loyal clients.